We are all born equal – two arms, two legs, two ears, one mouth, etc. However, we certainly don’t end up equal in our careers or businesses. What is the difference between the people who succeed and those who struggle through work and life? Many people will respond with answers such as lack of education, upbringing, personal circumstances, economic circumstances, physical or mental disadvantages; the list could go on and on.
Mastering your communication skills and deciding to take that first step will change your life and your outcomes.
Communication truly determines your destination. Your words and how you deliver them can change the world. Don’t believe me? Think about some of the greatest speeches in history, from Martin Luther King, John F Kennedy or perhaps Gough Whitlam. Words, presented in the right format to the right audience, have the power to start and finish wars, to bring down a government or simply to start a new life together as a couple.
The biggest challenge we face in our everyday lives is how to communicate effectively in a noisy world. How can we ensure our message is heard and how can we be more effective every time we communicate?
Information overload is everywhere: over 2 million blog posts are written every day, we receive on average 120 emails during the working day, spend over 90 minutes a day on social media, and a staggering eight billion videos are viewed on Facebook alone every day. News is available within minutes of an event occurring and there is a camera everywhere with mobile devices constantly capturing newsworthy moments.
With an abundance of information now available online, we can access almost everything with the tapping of a few keys on our laptops or a voice command on our mobile devices (yes, Siri). Everyone has an opinion, everyone can be a news reporter, everyone can be a food critic, everyone can be a customer service critic, and they can all reach millions of people in a very short period of time. However, nothing can be a substitute for face-to-face communication.
From the moment we are born, we crave human interaction and communication; we are wired for interacting with others. In business, we attend seminars and conferences knowing that the information that will be presented is already available online. Why? Because we love interacting with like-minded people. We enjoy feeling part of the tribe or community and can relate to people who are just like us. We crave the sense of belonging that comes when we communicate with others in person. Proximity builds a deeper connection.
To move potential customers from researchers to clients for life requires the product seller or service provider to add value and build a relationship. This can be best achieved through face-to-face communication.